We believe in rising by lifting others
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Our Story

Sonajuri Arts was born with the aim to basically uplift the artisans and their families especially the primary health and education of their children. The vision of Mrs (Dr) Sangeeta Roy, MA, BEd, Ph.D., wife of Col (Dr) Shantonu Roy, M. Tech, MBA, MA (Def Studies), Ph.D. is to create a larger canvas than what exists today, for all the beautiful and unparalleled creativity that the simple artisans of India have been quietly perfecting for centuries. We hope to be able to raise the dignity of the Indian artisan in our own small way. It is our effort to offer an undeniably unique selection of traditional art and craft translated into a range of attractive contemporary products while ensuring a fair price for every single artisan whose creations have been featured on this portal while bringing it closer to people across the world. We endeavor to support our artisans not just by promoting what they make, but also by helping them with ideas and designs to innovate and create relevant designed products that appeal to changing tastes and modern preferences, to help them find wider markets.

Our Social Commitments

Sonajuri Arts is linked to an NGO – “Uma Dream Foundation” which relentlessly works for the upliftment of today’s children to become future, creative and progressive citizens of tomorrow. We contribute to the preservation and promotion of Indian arts & crafts and consequently with it, all the skills and talent of a large group of artisans that is an integral part of this amazing country. We actively undertake the design and development of customized craft orders, working closely in tandem with customers to understand, design, and develop exclusive and classic craft-based solutions. Sonajuri Arts essentially seek to contribute to preserving and promoting the unparalleled artistic and cultural legacy inherited by every citizen of this amazing land.

“It’s Not How Much We Give But How Much Love We Put Into Giving.”
– Saint Teresa

Our Vision

To be an one stop place in the art world.

Our Mission

To be a platform for artists and art enthusiasts to be able to appreciate talent and exchange these at affordable rates.

Meet the CEO

“We at Sonajuri Arts conceptualise to uplift rural artisans of West Bengal and also India.

The products sold here are handmade. These handicrafts fabricated by these artisans are part of the cottage industries of West Bengal. We hope to be able to raise the dignity of the Indian artisans in our own small way. We are also linked with an NGO named Uma Dream Foundation which relentlessly works for the upliftment of today’s children to become creative and progressive citizens of the future. We also sponsor the primary health and education of the children of the artisans. Your every purchase will go to help these people live their dreams. Because we believe in “We Believe in Rising by Lifting Others”. Our main aim is to promote and preserve Indian art and craft and highlight it in front of the world. All the skills and talent of these artisans are an integral part of this amazing country. Our endeavour is also to assist the younger generation of artists to make it big in the world of art by encouraging them and for this we have our team of “Budding Artists”. We also are responsible to look after about our environment. Most of our items are eco- friendly and biodegradable. Pattchittra paintings, which are one of the famous art form of West Bengal use only vegetable colors. Other showpieces and decorative products are made with natural and recycled items. We also have bamboo and banana fiber products, which are really long lasting eco- friendly and obviously budget friendly.”

- Mrs. Sangeeta Roy , C.E.O (SonajuriArts)

Our Team

Our Goals

Promoting fair trade, supporting the artisans

Ensuring fair prices that are mutually agreed with our artisans, while providing support with ideas and help to direct their immense talent in staying contemporary and relevant to a changing world.

Celebrating an unparalleled heritage

Kindle interest and support for an unsure passed legacy of art and craft that spans millennia and reads across the length and breadth of the land. The fantastic world of India’s arts and craftspeople remains unsurpassed in its beauty and extent.

Promoting eco-friendly choices

Creating awareness for the craft is inextricably linked with promoting ecological choices. The Sonajuri Arts practitioner is perhaps the greatest conservationist who strives to live in harmony with his environment.

Craft conservation as a sustainable, viable livelihood

Expand markets. Generate demand. Work towards making craft a lucrative earning option for the next generation of craft families.

Rewarding partnerships with a deserving force

By choosing to directly support artisans and craft based organizations, we help create a cycle of demand that nurtures hope, trust and long term relationships.

Our Journey

Sonajuri arts was founded on 
20th February 2021

“Founded with an aim to uplift the poor artisans of India” 

#supportlocalartisans #suopportindianhandicraft

10K+ Products Sold

Increasing range of products


Our Artisans and Designers
are our Pillars of Strength

30+ Team Member
200+ Partners
800+ Artisans
40+ Team of Budding Artists

99% Customer Satisfaction

See our reviews.
Try us out to believe. No Hearsay.

15K+ Customized Products

You give us a design and we will customize for you, be it a handicraft, accessory or clothing.

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